Similar Item Strategies
Similar products strategies return recommendations that are similar to the object the customer is viewing or has added to the cart. These strategies are meant to give customers more options for what they are looking at in order to pick the best product that fits their specific needs.
|
Strategy |
Strategy ID |
Sample Message |
Description |
Instrumentation Page Types |
Required Parameters |
|---|---|---|---|---|---|
|
ClickEV |
10002 |
"People Who Viewed <product name="name"> Also Viewed"</product> |
Products that other customers have viewed given that they viewed this product. This strategy is biased towards recommending high-ticket products. |
Item |
Product Id |
|
ClickCP |
4 |
"People Who Viewed <this product="product"> Also Viewed"</this> |
Products that other customers have viewed given that they viewed this product. |
Item |
Product Id |
|
MultiItemViewCP |
80 |
"People Who Viewed <these products="products"> Also Viewed"</these> |
Uses multiple seed products in the current context and merges the products from each seed into one result. |
Cart, Add to Cart |
Product Id |
|
ViewedPurchased |
14 |
"People Who Viewed <product name="name"> Ultimately Bought"</product> |
Products that other customers have purchased given that they viewed this product. |
Item, Cart |
Product Id |
|
ViewPurchasedPercent |
18 |
"What Did People Who Viewed <product name="name"> Ultimately Buy?"</product> |
The percentage of customers that have purchased other products given that they have viewed this product. Note: Requires special layout that exposes conversion % for each recommended product representing the % of times the product is purchased when product seed is viewed |
Item, Cart |
Product Id |
|
CategorySiloedViewCP |
113 |
"People Who Viewed <this product="product"> Also Viewed..."</this> |
Products recommended are similar to those in ClickCP, but with one key difference: all recommended items are selected only from the same category as the product currently being viewed. |
Item |
Category Id |
|
CategorySiloedViewPurchaseCP |
112 |
"People Who Viewed <this product="product"> Ultimately Bought <these products="products"> From <this category="category">" (category is variable)</this></these></this> |
Products that are likely to be purchased by customers who looked at similar products. |
Item |
Category Id |
|
LeastExpensiveViewedPurchased |
192 |
"People Who Viewed <this product="product"> Ultimately Purchased></this></segment> |
The lowest priced products of those that are frequently bought with the given product. |
Item |
Product Id |
|
MultiItemViewPurchaseCP |
84 |
"People Who Viewed <these products="products"> Also Bought"</these> |
Uses multiple seed products in the current context and merges the products from each seed into one result. This recommends products that are ultimately purchased by customers who view the product seed. MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available. |
Item, Cart, Add to Cart |
Product Id |
|
SimilarProducts |
183 |
"People Who Viewed <product name="name"> Also Like"</product> |
Identifies products that are similar to the seed products by using contextual clues from the catalog feed. It doesn't rely on any traffic data (such as views, clicks, or purchases) to function effectively. Note: Supports the analysis of catalogs with less than 500,000 products. Currently, it is not compatible with catalogs that exceed this product limit. |
Item |
Product Id |
|
ClickCPAttributeFiltered |
163 |
"People Who Viewed <this product="product"> Also Viewed"</this> |
Products that other customers have viewed given that they viewed this product filtered at the attribute level. |
Item |
Attribute |